Biodiversity in fashion

The Apulia-based brand Etro is promoting biodiversity in fashion - using natural fibers in part of the menswear collection for next summer, and promoting a diverse diet.

Menswear designer Kean Etro says they wanted to show how thread could be made out of natural products, not only hemp, which is well-known, but also banana, cereals and milk. Etro says the message behind the collection is "to keep biodiversity running in agriculture".

The collection opened with a series of looks made from natural fibers, maintaining a predominantly white palate before a color burst of egg blue, salmon pink and canary yellow. Instead of the brand's familiar paisley, the prints were photographs of plates of food, from fruit to crustaceans.