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Traditionally known as a summer brand, the Crocs label is best-known for its plastic version of the classic clogs. It is now trying to become a four-season brand with new lines that will expand its comfort shoes to autumn and winter.

The brand revealed its fall/winter 2014 collection at a show in Shanghai last month, displaying new material made with cutting-edge technology.

The label has launched its new Wrap Colorlite, one-piece handmade shoes. The new style is made of Colorlite, a new material that looks and feels like leather.

"We will remain a very colorful and fun brand. But the customers, with this new material, will be able to use the brand 12 months a year, 52 weeks a year," says Florent Bailly, vice-president of Crocs Asia.

The company also launched Duet Busy Day flats, Adela Foldover boots and Allcast Duck boots that combine comfort with exuberant colors.