Photo provided to China Daily

Discover adventure

Outdoor clothing brand Discovery Expedition unveiled a new range of products that caters to camping, driving and adventure in Beijing on Sept 28. The brand also named British adventurer Bear Grylls (pictured, third left) as the first brand ambassador for the Chinese market. Grylls shared his outdoor living experiences with Chinese fans during a news conference. The brand, in collaboration with its local partner, Fei Fan Tan Suo Outdoor Products, has opened 30 stores across China since last year. It has an online store at Tmall.com, a major online retailer operated by Alibaba Group. The brand plans to open 35 stores this year, says Nicolas Bonard, senior vice-president of Discovery Consumer Products, a division of Discovery Communications.

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