[Photo provided to China Daily]

It opened up a new world for her.

"They are so amazing and comfortable. I can moonwalk in them," she says.

With House of iKons, Kaye says she seeks brands which can offer something unique.

"I don't want them (the designers) to feel that they have to emulate a trend. I want them to turn into trendsetters. The fashion industry is dominated by big brands. We want to find the next generation of designers."

Kaye says the brands she picks get a global platform when they show at London Fashion Week.

Some of them are picked up by world-famous department stores like Macy's and some are worn by celebrities like Katy Perry and Paris Hilton.

Meanwhile, Kaye is also looking for new talent in China.

"London is like a springboard for designers from around the world ... My mission is to help them establish and become profitable businesses."