[Photo provided to China Daily]

"Both of us (the two companies) care about design and fashion. We have a common vision of combining fashion and technology. So it's a good match," he says, adding that the brand will be even more fashion focused in the future.

While wearable devices have been in the market for a few years now, Vu says people are now expecting more things from them－like good design, fashion elements, customizability and the ability to remotely control things.

While wearable technology is now mainly focused on tracking and notification, Vu says that in the coming years it will blend more invisibly into people's lives.

"Instead of checking the phone all the time, hopefully I can just check my watch and get the information right away."

China is now one of the fastest-growing markets for Misfit, outside the United States.

And Ray, priced from about 800 yuan ($123), is now being sold in China through online retailers JD and Tmall, and Apple's physical stores.

"China is interesting not just because there are a lot of people here, but because people here are open to technology."

Misfit has also worked with Swarovski on a crystal-studded collection.

It is now open to all brands that focus on fashion and design, says Vu.