Models present Giada's 2017 fall/winter collection at Milan Fashion Week late last month. The collection continues the label's minimalist vibe, combining sophisticated draping with upscale materials. [Photo provided to China Daily]

Last year, Redstone formed a joint venture with Curiel, an Italian couture house with more than 100 years of history.

Curiel, a family business, has now opened a flagship store in Shanghai and a multi-story atelier across from Dior on Via Montenapoleone, which will be followed by more new stores in China.

Since its entry into China, Giada has been embraced by the country's independent career women.

Dong Qing, China's top television host, is one of Giada's customers, wearing its clothes on many of her shows.