日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

USEUROPEAFRICAASIA 中文雙語Fran?ais
Lifestyle
Home / Lifestyle / News

Dining giants transform amid frugality campaign

Xinhua | Updated: 2013-04-09 15:59

Beijing Xiangeqing Co. Ltd., a renowned Chinese restaurant company, will restructure its business by refocusing its customer base after being hit hard by the government's frugality campaign.

"High-priced dishes will disappear from Xiangeqing after predicted big losses in the first quarter following the government's drive against banquets at the public's expense," said Meng Kai, chairman with the Shenzhen-listed catering giant.

Related stories:

Appetite for upscale dining weakens
Growing appetite to cut back on food wastage
High-end restaurant forced to drop prices

The company's first quarter performance forecast is for losses of 55 to 70 million yuan (US$8.79 to 11.18 million).

This is in sharp contrast to the 46.23-million-yuan profit in the corresponding period last year.

The firm has decided to transform and meet the needs of the majority of the public by providing them with affordable food in an atmosphere which is suitable for family and friends, Meng said.

Xiangeqing was the country's first private catering company that listed in A-shares. It was listed on Shenzhen Stock Exchange in November 2009.

Xiangeqing is representative of the sluggish high-end restaurant sector around China.

In the first two months of 2013, China's catering sector reported 403 billion yuan in revenues, up 8.4 percent year on year, National Bureau of Statistics data showed.

But sales at medium- and large-sized restaurants logged a decline in the first two months, down 3.3 percent year on year, partly as a result of the central government's anti-extravagance drive.

To meet the government's call and the changing market, Xiangeqing is altering its menu, by not providing expensive seafood, but creating and promoting fair-priced dishes, said Meng.

The company has said it will stop serving dishes priced at 200 yuan (US$31.9) and promote meals that cost 50 to 60 yuan (US$7.99 to 9.58).

As much as 60 percent of restaurants, mostly upscale ones, said they have seen reservations canceled after the Communist Party of China (CPC) Central Committee promulgated a package of rules calling for frugality from officials, according to a survey conducted by the China Cuisine Association (CCA).

The first half of 2013 will mark a key period of adjustment for restaurant businesses, the association said.

Xiangeqing has started to change its positioning by development in its restaurants, fast food, group meals and processed foods.

"Group meals will be the company's No.1 business," said Meng. Xiangeqing is striving to create a renowned brand in providing trustworthy group meals for schools, hospitals and companies.

The upscale restaurant brand will also look to "liberate the mass from their kitchens" by providing processed and fast Chinese food for communities and convenience stores.

Faced with the same dilemma as Xiangyueqing, upscale restaurants in cities such as Beijing, Shanghai saw revenues fall by 35 and 20 percent, respectively, year on year in January, the Ministry of Commerce said last month.

China Quanjude (Group) Co., Ltd., famous for its roast duck, is likely to see a slight decline in its operating revenue in the first quarter of this year, said Wang Zhiqing, the group's chairman.

Established nearly 150 years ago, Quanjude is one of the country's well-known restaurant chains.

The group plans to expand into the popular catering and retail food markets, looking to reduce the impact of changes in the sector, said Wang.

The dilemma for most high-end restaurants is responding to the social climate, said Dai Bin, president of the China Tourism Academy.

The country's upscale restaurants were born from the unconventional demand in consumption of official banquets, which irrationally pushed prices out of the common people's reach, said Dai.

"The new transformation trend of high-end restaurants is a return to rational consumption. Of course, this is not an easy task," according to Dai.

They can only successfully transform by squeezing extravagant profits and paying more attention to the demands of mass customers, Dai added.

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 日韩网站免费观看 | 伊人999| 成年人黄色片网站 | 神马午夜不卡 | 色图视频| 色av影院 | 91猎奇在线观看 | 成人av在线网址 | 欧美在线色图 | 欧美激情视频在线观看 | 国产一级一片免费播放放a 99国产精品99久久久久久 | 香蕉网站在线 | 在线看亚洲 | 国产精品久久久久久久久免费看 | 三级自拍| 在线看毛片网站 | 在线免费观看国产精品 | 国产又粗又长又大 | 最近日本中文字幕 | 日本黄页视频 | 狠狠的日 | 国产精品成人久久 | 日本天堂免费 | 成人少妇影院yyyy | 天天拍夜夜操 | 4虎最新网址 | 传媒av在线| 99久久影院| 婷婷综合网站 | 日韩av在线一区二区 | 久久久成人免费视频 | 日韩一区二区在线观看 | 97人人在线| 久久成人国产 | 免费观看av网站 | 国产成人在线网址 | 国产91免费在线观看 | 亚洲精品一区在线 | 超碰人人人人人人 | 婷婷久久综合 | 一区在线观看 |