On December 15, China Wine News, the only authoritative and nationwide economic newspaper in China’s wine industry established an “experts committee” at Beijing’s Wish Spring club.[Photo provided to chinadaily.com.cn]

On December 15, China Wine News, the only authoritative and nationwide economic newspaper in China’s wine industry established an “experts committee” at Beijing’s Wish Spring club. The Secretary General of China Wine Association Wangqi, Deputy Chairman of China Wine Trade association, along with a number of experts from the wine industry attended the ceremony.

The establishment of the new wine committee aims to integrate industry resources and to provide technical, marketing and cultural services to the development of China’s burgeoning wine industry. Specifically speaking, the experts’ panel will cooperate with wine businesses to widely research healthy products and healthy marketing strategies, while at the same time promoting wine etiquette to the public, just one of the committee’s priorities. Against the backdrop that wine consumption has become more diverse and personal, the committee will offer technical support for the design and research of wine businesses so as to make sure the products are based on the real demand of people in different areas.

Fen wine originated in Xinghua village in Shanxi province and has a history spanning over 1,000 years.[Photo provided to chinadaily.com.cn]

On the same day, Fen, one of the oldest Chinese wine brands in the country launched its new product Yuan Jiu which literally means “original wine.” Fen wine originated in Xinghua village in Shanxi province and has a history spanning over 1,000 years. The new product has not only added one more choice to the wine market but also represents the continuous innovation the brand has made catering to China’s discerning market.