日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

USEUROPEAFRICAASIA 中文雙語Fran?ais
China
Home / China / Business

Red e-envelope game a new test of Web-based merchandising

By Hu Yuanyuan | China Daily | Updated: 2014-02-13 08:27

The most popular game during the Lunar New Year undoubtedly was grabbing red envelopes online.

With a click on one's mobile phone, one could send an envelope to or get one from a friend - a traditional Chinese way of celebrating the Spring Festival.

Tencent Holdings Ltd, which created the campaign, said more than 5 million people took part in the game, grabbing 75 million red envelopes on Jan 30, Lunar New Year's Eve, and Jan 31.

Although Tencent didn't provide details, industry insiders estimated that roughly 200 million people played the game, and about 100 million debit cards were linked to WeChat payment accounts, as such cards were required in order to send the online envelopes, which offered the option of a "lucky" random amount going out to senders' friends.

According to Zhu Mingchun, general manager of the Wangdaizhijia website, a P2P lending portal, the red envelope game triggered a boom in Internet finance. And that, in turn, will help change Chinese customers' method of paying for things, with more preferring online payments.

Chinese respondents report the world's highest level of confidence in using their payment cards on a mobile device, a Nielsen survey showed on Wednesday.

According to the survey, more than 70 percent of Chinese respondents said they feel comfortable shopping online and using their payment cards on either a smartphone or tablet device as long as their personal information is protected.

Seventeen percent were more hesitant, saying they might use a credit or debit card for online payment. And about one-fourth (26 percent) said they would not use their cards on either a smartphone or tablet.

The Nielsen survey found that 22 percent of Chinese respondents already use electronic payments as their second-most preferred payment vehicle, exceeding the global average of 14 percent.

The Nielsen Global Survey of Saving and Investment Strategies was conducted between Aug 14 and Sept 6, 2013, and polled more than 30,000 people in 60 countries.

"Further enticement to do online shopping comes with the advancement of electronic wallet solutions that facilitate the use of cards in a virtual environment by creating secure payment channel alternatives," said Kevin Wang, director of Nielsen China.

In this regard, banks as well as card issuers should pay attention to the robust growth of electronic and mobile payments in China, according to Wang.

"By providing a more convenient and secure platform, combined with value-added services and better promotions, issuers have an opportunity to drive cardholder satisfaction and loyalty, and push forward the next wave of consumption growth," he said.

huyuanyuan@chinadaily.com.cn

 

Editor's picks
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 中文字幕在线2018 | 香蕉久久久久久 | 一级黄色片在线观看 | 激情婷婷丁香 | av不卡一区二区三区 | 毛片网站网址 | av免费观| 欧美精品在线一区二区 | 亚洲成人a v | www.色婷婷.com| 日本视频www色 | 黄色大片网站在线观看 | 国产哺乳奶水91在线播放 | 欧美成人综合色 | 久久嫩草 | 91大片在线观看 | 久久dvd | 中国特级毛片 | 亚洲精品日韩在线 | 在线一级片 | 成人看片黄a免费看视频 | 亚日韩| 日韩欧美亚洲 | 日本爱爱网址 | 91亚洲精品国偷拍 | 天天干女人| 3d动漫啪啪精品一区二区中文字幕 | 超碰最新网址 | 丁香色婷婷| 男人天堂2024 | 大地资源中文在线观看免费版 | 日韩一区欧美 | 精品久久久久久中文字幕 | 嫩草在线观看视频 | 神马久久av | 在线观看欧美精品 | 国产精品天天狠天天看 | 亚洲一区二区观看 | 亚洲成人精品一区二区三区 | 污网站在线免费看 | 久久精品麻豆 |