Provided to China Daily

Pixelmatic is now hard at work on its next game, a science fiction-themed game. Mow says that the goal is to make a game that can appeal to worldwide audiences and sci-fi is something that is very popular in China and the West.

"There doesn't seem to be that much of a middle ground where people are looking for an interesting experience or eclectic titles. It's either those big staple games or the top-rated Western games."

But with the video game market in China expanding and more gamers accessing mobile devices to play games, Mow thinks the growing market will have space for games that are outside the norm for Chinese gamers, which will also open up opportunities to take Chinese games and move them out internationally.

"There's a lot of knowledge that can be transferred to bridge the gap between Western and Chinese game development. It's key for China's future to be able to export games and entertainment products to the world. In order to do that we need to foster creativity, improve production processes, and, most importantly, focus on quality," Mow says.