The World Tourism Cities Federation (WTCF)'s two-day tourism summit kicks off on Thursday in Beijing, presenting an international platform to expand the tourism market and cooperate with other countries.

As the largest outbound tourism market and the third largest tourist reception country, China has played an increasingly important role in the international tourism industry. Thus there will be several forums targeting the Oriental market to encourage innovation in inbound travel services and products; how to make better use of tourism resources with the help of new media; and discussion of the current situation and trends of outbound tourism consumption. 

Introduction of the 2014 Beijing Fragrant Hill Tourism Summit

Schedule of events

Through the ongoing summit, participants will have the latest information on tourism in China and cooperation opportunities.

Beijing initiated the founding of the World Tourism Cities Federation in September 2012. Berlin, Barcelona and Los Angeles are among the federation’s members.

To date, the nonprofit, non-governmental international mass organization has attracted 132 members, including 86 city members (23 are domestic cities) and 46 non-city members.

In 2013, the organization set up four subcommittees: the experts subcommittee, civil aviation subcommittee, subcommittee of tourism-related companies, and media subcommittee.

By now, 80 tourism cities from 36 countries and 125 members from 45 international tourism organizations have confirmed they will attend the meeting.