Say it with flowers, but now say it online
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The Shanghai-based company, established in 2013, has grown to be one of the leading flower suppliers, combining online and offline services in the city.[Photo provided to China Daily] |
Once the flowers are chosen for the weekly special, they're packed and flown to the firm's various branches all over the country within 24 hours.
Every week Huadian Shijian brings in more than 3 tons of flowers, and all of them are used. So waste is very limited and costs are minimized.
Physical stores, which sell flowers for more than 300 yuan or even 1,000 yuan a bunch, only choose flowers that are more widely accepted by consumers. Flowers such as roses and carnations, because they don't want the less popular flowers left to rot in their stores.For consumers, freshness of flowers is of utmost importance.
To that end Huadian Shijian has chosen the country's leading courier SF-Express which promises successful delivery the very next morning.
It's considered more efficient than building up its own logistics system. In terms of design, the product box is designed to allow flowers to stand inside. Even if the box falls down, the bouquet won't tumble inside the box.
According to Zhu Yueyi, founder and chief executive officer of Huadian Shijian, WeChat helped to save a lot of cost at the start of her business, especially in terms of promoting applications. Since WeChat's monthly active user number remains at around 700 million people, the company can take full advantage of this huge group of users.
