A Fendi bag designed by former Olympic diving champion Guo Jingjing. [Photo provided to China Daily]

"Since retiring from the national diving team, I have been taking part in projects to protect the oceans," says Guo.

"Humans cannot live without water. So, I hope my bag will raise people's awareness about ocean protection."

Actress Yang Ying (also known as Angelababy) takes inspiration from her cat. Her piece is a regular-size bag in Cuoio Romano Selleria leather with two cute cat ears on the handle and paw marks on the exterior.

Chinese talk show presenter and media entrepreneur Yang Lan made a white-leather regular-size Peekaboo bag, embellished with 3-D pink and light-blue leather flourishes and orchids created using beads.

Artist Liang Yuanwei's large Peekaboo bag in blue-grey canvas is inspired by Italian director Michelangelo Antonioni's 1972 documentary Chung Kuo and pictures in her family album.