Window shoppers' instant style
Updated: 2006-08-10 17:08
 |
In touch ... fans of Ralph
Lauren's preppie
chic can now shop at his New York store even
when
it's closed / AAP | FASHION addicts in New York can now
buy clothes from US designer Ralph Lauren just by tapping on the store's window.
Futuristic technology inspired by the Tom Cruise film Minority Report allows
shoppers to satisfy their style cravings using a touch-screen and their credit
card.
A 170cm image projected on the glass of Polo Ralph Lauren's Madison Avenue
shop shows polo shirts and outfits created for the US Open tennis tournament.
Customers can buy the items simply by pressing gently on the image and then
swiping their credit card in the slot provided - even when the shop is shut.
The clothes are then sent to their home address.
"After watching Steven Spielberg's Minority Report, I really wanted to find a
way of making that amazing technology a retail reality," Polo Ralph Lauren
corporate communications chief David Lauren said.
"We are thrilled to offer such a unique and exciting way for our customers to
further explore the world of Ralph Lauren.
"With this initiative we are reinventing the concept of shopping any time."
The installation, which will also sell ball boy and girl uniforms and
linesman's jackets, will be in place until September 10.
|
