Beckham launches new denim label
(WENN)
Updated: 2006-10-16 09:55
 Former Spice Girl Victoria Beckham is to launch her own jeans firm
after the success of her VB denim range for Rock and Republic.
The pop star-turned-fashion designer has ended her contract with the
Californian label to launch a new range of jeans under the VDB label, set up by
the singer and her soccer star husband David.
A source says, "Rock and Republic gave Victoria her big break in the fashion
business. They were the financial safety net when she launched the range. But
Victoria's jeans are hugely popular. So now she's decided to get rid of the
middle man.
A spokeswoman for the brand in Los Angeles confirms the split: "It is true
that Rock and Republic are no longer with Victoria Beckham. We stopped working
with her in September."
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