LIFESTYLE / Fashion |
Festival-goers follow 'Moss style'Updated: 2007-06-20 14:30 Today's music festivals are more about designer wardrobes than the acts on stage thanks to the "Kate Moss effect", according to research out on Wednesday. The survey, commissioned in the run-up to Glastonbury this weekend, found that a quarter of festival-goers spend around ?00 on each outdoor music event. But half (49%) of the 3,000 people questioned struggle to remember the bands they have actually seen. Almost a fifth (18%) admit they take in less than five hours of music over a festival weekend. Today's festival fans prefer instead to socialise, wander around the grounds and soak in the atmosphere. A third admitted that they shop for a completely new wardrobe, including designer wellies and waterproofs, before heading to a festival. The phenomenon, which has also seen designer tents spring up on muddy festival grounds, has been dubbed the "Kate Moss effect". The supermodel, a regular on the outdoor music scene, has honed festival-chic with looks ranging from tiny hotpants and waistcoats to mini-dresses and impractical high-heeled ankle boots. Almost a fifth (17%) of festival-goers said they usually missed a band they had planned to see because they were stuck in a queue for food, drinks or the toilet. A further 13% revealed it took them too long to traipse across the site to get to the stage to get a decent view. More than a fifth (22%) confessed that they enjoyed drinking alcohol as soon as they arrived at a festival and 16% were the worse for wear by the time the headline acts came on. The survey was commissioned by Freeview Playback, the new digital TV recorder.
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