日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

  • Company Updates
Lenovo rolling Motorola back into China market
By Gao Yuan ( China Daily )
Updated: 2015-03-25

Nation's tech giant hopes acquisition of US brand can help it take on global strategy GAO YUAN

Lenovo Group Ltd is making cautious yet steady steps to bring Motorola Mobility back to China, the world's largest smartphone market by shipments.

Eight weeks after Motorola showed off its new smartphones to Chinese buyers, the firm, one of the most time-honored mobile phone makers, has already received more than 2 million orders.

"I am very optimistic about Motorola's China performance in the future," Yang Yuanqing, chairman and CEO of Lenovo, told China Daily.

"Bringing Motorola back to China is just our first step to make this brand glorious again."

Like many middle-aged people in the country, Yang, who turns 51 this year, was deeply connected to the Motorola brand. His first featured phone - back in the 1990s - was made by Motorola. Back then, the Chicago-based telecom equipment manufacturer was of the first to sell pagers in China. It also dominated the country's mobile phone market in the early stages.

To some extent, Lenovo's bold $2.9 billion acquisition of Motorola from search giant Google Inc last year was a dream come true for Yang and his team of executives.

"My first phone was also a Motorola," said Liu Jun, senior vice-president of Lenovo, who heads the company's mobile business. "Many people from my generation still carry a strong bond with Motorola, the bond started when pagers were popular."

Falling out of grace in the smartphone era, Motorola quit selling phones in China more than a year ago after it was bought by Google Inc. However, purchasing Motorola and reviving the brand in China makes perfect sense for Beijing-based Lenovo in terms of company strategy.

Although no longer at the center of the global smartphone market, similar to the equally embattled Blackberry, Motorola still has a sizeable following among high-end customers in the United States and Western Europe, where Lenovo is eager to edge in.

Lenovo's adopted son will help the mother company explore development markets in the future. Motorola's decades-long relationships with local telecom carriers will also allow Lenovo access to the high-end smartphone sector, industrial experts said.

The last quarter of 2014 was the first one in which Motorola became fully integrated with Lenovo. Motorola shipped more than 10 million units in that quarter, up by 118 percent year-on-year, according to Lenovo. The better-than-expected sales also added $1.9 billion in revenue.

Nicole Peng, research director at Canalys China, said: "Motorola's continuously improving performance and brand position in 2014 proved that it was a good investment decision for Lenovo a year ago."

Meanwhile, Lenovo's smartphone business also have achieved good results in overseas markets such as Central and Eastern Europe and Southeast Asia in a short period of time, said Peng.

But before Motorola could grab market shares in developed markets such as the US and Europe, it should stop losing money as soon as possible.

Yang, Lenovo's chief executive, reiterated this month that Motorola will return to profit in at most six quarters from now. The brand's performance in China and other emerging markets such as India will also play a critical role in this strategy.

"The challenge for Lenovo is to continue to drive the momentum of the Motorola brand while finding the sweet spot for the Lenovo brand," according to Peng.

Lenovo is aiming to get back to the top position in the Chinese smartphone market with the help of Motorola. Before Motorola re-entered China, Lenovobranded smartphones had been wrestling with competitors such as Xiaomi Corp and Huawei Technologies Co Ltd. Although Lenovo was the largest local vendor for a while, it was quickly surpassed by redhot startup Xiaomi.

Peng said this year is a critical one for Lenovo as its dualbrand strategy has yet to be proven successful.

"There are opportunities this year for Motorola in China in the medium-high end market, despite Apple's strength. Lenovo has some complex decisions to take to ensure its product portfolio does not compete with the Moto or Lenovo brand," she said.

Lenovo's own devices will cover low and medium-end customers while Motorola will rival Apple and Samsung Electronics Co Ltd in markets above 3,000 yuan.

"I think it is a pretty clear strategy for these two brands. Lenovo has a very close relationship with Chinese telecom carriers," Liu, Lenovo's vice-president, said earlier this year.

"Because carriers are cutting smartphone subsidies, we are shifting our focus to other retail channels this year, especially online sales," he added.

Motorola is adopting its mother company's new marketing strategy as well. It is selling on top online shopping website JD.com in China.

Rick Osterloh, head of Motorola, said it came to China as a challenger. "We are more like a new company in this country despite our long company history," he said.

Lenovo is also trying to make Motorola more of a Chinese company. Its devices are currently manufactured in Tianjin and Guangdong province. Lenovo is planning to move the manufacturing to Wuhan in Hubei province, where the Chinese electronics giant operates its largest phone and tablet assembly facility.

But Lenovo does not seem to be in a hurry to introduce every Motorola product to China. For example, Moto 360, a smartwatch that received wide praise globally, will not be available for purchase in the world's biggest consumer electronics market.

Lenovo's caution may mean it misses the chance of becoming the next big thing after smartphones because the Apple Watch is set to enter the Chinese market by April. Apple's star product will meet no serious challenge in China as Moto 360, arguably the best smart watch in Google's ecosystem, is not ready to make a debut.

Liu, Lenovo's vice-president, said the wearable devices market remains young in China and Lenovo is still trying to find the best way to introduce products.

Introducing Moto 360 is not the top priority for the executives after all. Motorola is set to have a bigger presence in China and the developed economies in the coming years, an important step in Lenovo's strategy to try and take a bite out of Apple's market share.

gaoyuan@chinadaily.com.cn

 Lenovo rolling Motorola back into China market

Liu Jun (left), senior vice-president of Lenovo Group Ltd and Rick Osterloh, president of Motorola Mobility, share a cheerful moment during a news conference in Beijing announcing Motorola cell phones' formal return to the Chinese market. Provided to China Daily

Lenovo rolling Motorola back into China market

Lenovo rolling Motorola back into China market

 
 
 
 
 
主站蜘蛛池模板: 一级大片视频 | 亚洲爽爽| 国产激情视频一区 | 五月婷中文字幕 | 日韩av免费在线看 | 欧美日韩亚洲综合 | 欧美日韩免费在线 | 婷婷狠狠干 | 看av网址| 肢体的诱惑在线观看 | 成人网在线观看 | 91精品国产一区二区三区 | 免费日韩一区 | 狠狠操网 | 黄片毛片在线看 | 久久久伦理 | 一本一道波多野结衣一区二区 | 黄色一级小视频 | 九九热在线精品 | 春色av | 蜜桃av噜噜一区二区三区麻豆 | 特黄网站 | 久久中文精品 | 久久久.com| 国产精品免费精品一区 | 国产免费一区二区三区 | 欧美裸体视频 | 成人在线视频免费看 | av一级在线观看 | 免费黄色在线视频 | 超碰丝袜 | 欧美日韩在线视频免费 | 超碰官网 | 色综合色综合 | 在线观看国产亚洲 | 看国产毛片 | 国产精品久久久久久久免费看 | 91免费进入 | 欧美精品在线一区二区三区 | 黑人操亚洲女人 | 91亚洲国产成人精品一区二区三 |