A three-dimensional online exhibition hall was launched at a footwear expo in Jinjiang city of East China’s Fujian province.

Jinjiang city in Fujian province holds the 16th Jinjiang International Footwear Exposition from April 18-21.[Photo/cnews.chinadaily.com.cn]

The 3D hall is one of the eye-catching features of the expo’s official website, which was set up to keep exhibitors’ products stay online beyond the four-day event, which runs from April 18 to 21.

The organizing committee hopes to bring in more enterprises to the program and apply 3D technology to a more comprehensive display of their products.

“The project will help to show a shoe product in 360 degrees and create an authentic visual effect for merchants,” said Chen Jian’en, general manager of a local shoe e-commerce company.

He added that e-commerce has helped boost sale at big companies last year. And his company’s focus will shift to medium and small enterprises this year.

Last year marked a milestone for Jinjiang’s private companies, as many of them expanded their business on e-commerce platforms. More than 70 percent built online outlets. Currently there are more than 7,000 online stores with trade volume reaching 38 billion yuan ($6.1 billion) in Jinjiang 2013, the most in Fujian province.