Guangzhou Honda and Guangzhou Trumpchi will continue to shine at the upcoming 18th CIFIT to create win-win cooperation.

In early 2014, Guangzhou Honda Automobile and the CIFIT Organizing Committee entered into a partnership agreement under which Guangzhou Honda sedans will continue to be designated as "official cars for VIPs" at the 18th CIFIT. In May, GAC Motor also renewed its strategic partnership agreement with the CIFIT Organizing Committee to provide Trumpchi sedans and SUVs as official vehicles for VIPs at the upcoming CIFIT. The CIFIT's brand partnership with Guangzhou Honda Automobile and with GAC Motor is now in its second and third year, respectively.

Guangzhou Trumpchi sedans and SUVs serve as official vehicles for VIPs at the CIFIT. [Photo provided to China Daily]

Since the beginning of 2014, China's auto market has been facing the serious challenges of transformation and upgrading. As the "innovation leader", Guangzhou Honda plans to take a broad range of actions to sustain its leading position in R&D, manufacture, technology, channels and services and to spearhead the transformation and upgrading of automakers.

Honda has a track record of identifying and meeting the needs of Chinese consumers and gaining insights into the development trends of China's auto market, and therefore Guangzhou Honda has not only won the recognition of consumers but also raised the bar for after-sales services in the entire industry.

In recognition of the high standards of the products and services of Guangzhou Honda, the CIFIT has designated Guangzhou Honda sedans as official cars for VIPs for seven consecutive years. Guangzhou Honda's spirit of striving for excellence and innovation tallies with the mainstream values of the contemporary era and the CIFIT philosophy.

As the official cars for VIPs, Guangzhou Honda sedans will be primarily used in the reception of provincial- and ministerial-level officials. Guangzhou Honda's service has been well received by CIFIT participants over the past six years.

Guangzhou Honda is designated as "official cars for VIPs" at the 18th CIFIT. [Photo provided to China Daily]

Amid the rising capacity of Chinese automakers for R&D and manufacture and the increasing competition in the domestic auto market among the wide array of models, many automakers are venturing into the global market. As a well-established state-owned enterprise with a proprietary brand, Guangzhou Trumpchi is committed to indigenous innovation. With its solid foundation, it focuses on the domestic market and is engaged in cooperation with leading conventions and exhibitions such as the CIFIT.

Taking the CIFIT's unique "going global" platform, it showcased the quality products and brand image in front of the world. Blowing the bugle of exportation, it mapped out a strategic plan for the overseas market. This year, Guangzhou Trumpchi will further accelarate the exportation of high-end and mid-range Chinese cars by exploring 11 overseas markets in South America, the Middle East, and East Europe. That not only demonstrates Guangzhou Trumpchi's attention on the overseas market but also reflects its leading position among China's homegrown brands.

At the forthcoming 18th CIFIT, Guangzhou Trumpchi will unveil new models to demonstrate the power of Chinese auto brands.

By China Daily Fujian Bureau