Dr. Shi Jingshan, one of the delegates of the Fujian committee of the 11th Chinese People's Political Consultative Conference (CPPCC) and the CEO of Golden Bridge United Holdings Group, proposed improving Fujian’s business model at a group discussion during the Committee’s annual session in Fuzhou, Fujian province, Jan 27.

“Fujian province is famous for its export-led business model over the last 30 years. Although many companies in Fujian offer fine products at rock-bottom prices, they always appear as ‘party B’ and seek recognition from buyers,” Shi explained

Considering the limited financing capability that private enterprises have, an innovative business model is badly needed for raising capital and guaranteeing future projects.

“With the aim of providing access to financing for Fujian’s enterprises and helping them seize the initiative, the Beijing Fujian Enterprises General Chamber of Commerce has decided to set up a financial investment holding company with a registered capital of up to 70 billion yuan,” Shi added.