Lin's plan includes renovating traditional homes and teaching villagers to paint. He said the former helps draw people in, while the latter encourages those with an appreciation for art to stay.

The old homes, once nearly forgotten, now have improved access to public utilities and many have been structurally reinforced and aesthetically refurbished.

One home has been converted into a Siping Opera museum. The operatic style is a traditional art form once considered lost but now seeing a revival in Longtan.

Other homes are rented out for fixed-terms of 15 years, with a three-story unit of 100 square meters costing around 200,000 yuan ($31,700). So far, more than 50 homes have been rented, mostly by Lin's artist friends and former students.

"The village stands out with lush mountains, unique architecture and gifted villagers who can paint. It's a great location for artists," he said.

Many artists have come for an alternative lifestyle where they can be close to nature, appreciate local culture and operate small businesses. Some have converted their homes into personal studios, bookstores, bistros, bars and cafes.

"The internet, e-commerce and a rapid logistics system have made life away from cities much easier," said Zeng Wei, 32, a bookstore owner and a relatively new arrival to Longtan.

Attracted by the beautiful scenery and Siping Opera, Zeng decided to move to the village. He converted the first floor of his home into a bookstore, and plans to make cultural props and accessories that can be used in operatic performances.

He also helps villagers sell farm produce online. Last year, villagers sold around 500 kilograms of persimmon, raking in more than 20,000 yuan, with his help.