Fujian to build intl platform for cross-border e-commerce

( chinadaily.com.cn )

Updated: 2014-12-02

The cross-border electronic commercial platform has become a bright spot at the first China (Quanzhou) Maritime Silk Road International Brand Expo, which closed successfully in Nan’an, Fujian province, on November 30.

“We are from Indonesia. We came here as an exhibitor, searching for e-commerce partners,” said Putri Intan Sari, chief of the Indonesia Travel Chamber and CEO of the 512 International Group, adding that Fujian is a hub for them to enter the Chinese market, as well as a partner along the Maritime Silk Road.

According to Sari, small-and-medium-sized enterprises in Indonesia are wanting to enter the international market to realize an industry upgrade, and that is the reason why cross-border electronic commerce had got their attention. E-commerce can help Indonesia avoid possible business risks and bring Chinese products to Indonesia.

Sari said the 512 International Group has been guiding Indonesia’s small-and-medium-sized enterprises to realize internationalization and promote their own business model and brand resources. And entering the e-commerce market is always the biggest goal for her and her company.

16 Italian furniture brands, led by Massimo Maroni, also paid attention to e-commerce. “We value the Chinese market very much. We noticed that China’s e-commerce is developing rapidly, and we are trying to build a bridge between China and Italy through the e-commerce platform, to share our brands,” Massimo Maroni said.

Koukou Net, the largest cross-border e-commerce company in Fujian, also came to the fair, and signed cooperation agreements with the 512 Group and Italian Furniture Enterprises Association, which marked that they have successfully entered Indonesia and the Italian markets. In the meantime, it has also explored the resource of overseas Chinese, to cooperate with them.

Li Linbin, chairman of Koukou Net, said that Fujian was an important force for the Maritime Silk Road’s construction, and cooperating with countries along the route was not only part of the nation’s strategy, but also the destination of cross border e-commerce enterprises.

Li added that they would open an overseas channel to bring in brands from the countries along the route and that he would lead 1,000 Chinese brands to enter the Indonesian market by the platform of Koukou Net in the next year.

Fu Yan, an official from the China Council for the Promotion of International Trade pointed out that Fujian’s cross-border e-commerce would likely be a new platform for cooperation between countries along the Maritime Silk Road.

By Peng Juan from China Daily Fujian Bureau