The famous Guizhou chili sauce brand Laoganma (the godmother) unexpectedly appeared at New York Fashion Week from Sept 9 to 11, attracting a substantial amount of attention.
During the week's China Day event, Tmall and US retailer Opening Ceremony opened a joint pop-up store featuring fashion items that promoted Chinese culture.
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Opening Ceremony is a famous American collection store established in 2002. [Photo/xinhuanet.com] |
Customers could not only buy clothes with brand logos, but also other Chinese products including Laoganma chili sauce, VIVE skin care products, Master Kong mineral water and Onecup coffee machines.
Opening Ceremony chose red as the background color for a fleece product with the Laoganma logo echoing the color of the chili sauce and catching the eyes of passers-by.
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| Opening Ceremony launches a fleece with Laoganma logo. [Photo/xinhuanet.com] |
According to Liu Bo, president of the Tmall platform operation department, the cross-border cooperation shows Chinese brands transitioning from production to design with an ability to reach outside China.
Established in 1996, Laoganma products have been exported to over 80 countries and regions. Although a low-cost brand, Laoganma appeals to people from different countries with its complicated and delicious taste.
The pop-up store activity not only promoted Chinese brands to the world, but also deepened the world's understanding of China's export trends.
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| Laoganma chili sauce is also available in the collection store. [Photo/xinhuanet.com] |
