This winter, the Zhangjiakou tourist market will be focusing on promoting the theme of “skiing and hot springs”, in doing so striving to attract two million tourists, realizing the goal of receiving ten million tourists to the region this year. A few days ago, Zhangjiakou held a winter tourist market promotion symposium to deploy the key points of the tourism marketing strategy for this winter, and to ensure a breakthrough result in the winter tourist market.

According to the introduction, representatives from Zhangjiakou Tourism Administration, as well as the tourism administrations of Chongli County, Zhangbei County, Chicheng County, Weixian County and Qiaoxi District, Wanlong Ski Resort, Dulemeidi Ski Resort, Changchengling Ski Resort and Sainadu Ski Resort discussed advertisement, media advocacy and mass-benefiting activities centering on the winter tourism promotion program of the city. finally a consensus was reached that Zhangjiakou will mainly promote the tourism theme of “skiing and hot springs”. Starting November 1st , the Zhangjiakou winter tourism advertisements are to be broadcast at CCTV. To target at Beijing market, the promotion emphasises the opening of Zhangjiakou-Chengde Expressway and Beijing-Zhangjiakou Expressway, and upgrades to the reception service facilities.

The national and Beijing media also were invited to visit Zhangjiakou, and image ads were published on China Tourism News, Beijing Traffic Raid Station, the large buses in Beijing as well as the LED at the terminal of Capital International Airport. To target at the citizens of Zhangjiakou, tourist activities beneficial to the masses were organized and a winter tourism kickoff ceremony was held. The neighboring tourist source markets in Shijiazhuang, Tianjin, Datong, Hohhot, Baotou and Erdos were developed step by step. Preparation for opening of new flight routes was made in advance to attract medium and long-distance tourist sources in the Yangtze River Delta and the Pearl River Delta and realize diversified tourist sources.