Yonglian village in Zhangjiagang of Jiangsu province is holding a promotion to taste hairy crabs from the Yangtze River during a farming culture festival.

From November 3 to December 15, tourists only have to pay 10 yuan ($1.64) to taste hairy crabs from the Yangtze River at restaurants belonging to Yonglian Tourism Company.

Other events and promotions include animal performances, strong men challenges and village talent shows.

Wu Huifang, an official of the village, said the culture festival will help inherit and depict Jiangnan farming culture, setting up its own brand and promoting the development of village tourism.