Fei Huang Jewelry held a press conference to launch a customized diamond C2M (customer to manufactory) platform at Wuxi Jinling Hotel on July 3, Wuxi Daily reported.

The online customized platform integrates raw material procurement, processing factories and customers' need. Therefore, customers can place their orders online and then the customer service will get their needs and finish procurement, design, production and delivery. The platform increases efficiency and cut down the costs.

Wang Wenyun, chairman of Fei Huang said that the company has priority in diamond choosing in international market and employs foreign staffs, which guaranteed the quality of the diamond, making Fei Huang jewelry's price less than market price.