The collaboration between Mobike and Pizza Hut saw internet video bloggers cycle for their lunch. [Photo provided to chinadaily.com.cn]

The collaboration between Mobike and Pizza Hut is one example of the bike share company's developing strategy to market itself as a dynamic and exciting brand.

The iconic orange/silver bikes began roaming Wuxi's streets at the beginning of the year and, having already proved immensely popular, the world's largest bicycle operator plans to eventually release 50,000 bikes in the East China city.