Tourism in Jiangxi prospers

By Zhao Aimin ( chinadaily.com.cn )

Updated: 2012-07-25

Nearly 99 million tourists visited Jiangxi in the first half of 2012, resulting in tourism revenue of 65.45 billion yuan ($10.25 billion). That represents a growth of 18.47 percent in tourists and a 19.34 percent increase in revenue. The province plans to further develop landscape tourism and culture tourism in the next half year.

Just as the saying goes, "Good wine also need bush", rich tourism resources require vigorous promotion. In recent years, Jiangxi has intensified its tourism marketing using various methods, such as increasing commercial advertisement on CCTV and other media.

In addition to traditional promotion methods, Jiangxi has also created some innovative and pioneering advertising measures, earning a great reputation in the tourism industry and attracting a large number of tourists to Jiangxi. During Jaingxi's "Ticket-free Month", 71 scenic spots in Jiangxi received a total of 12.61 million local and international tourists, an 82 percent growth from a year earlier, bringing revenue of 6 billion yuan from other industries, such as transportation, catering and entertainment.

Jiangxi officials also intend to improve its tourism by improving the quality and grade of its scenic spots. In the first half year, Yingtan Longhu Mountain Scenic Spot was rated as a national 5A scenery site. Jingdezhen Ancient Kiln Folk Custom Exhibition Site and Wuyuan Jiangwan scenery site have been improving their facilities to apply for the national 5A rank. Scenic spots including Wudang Mountain, Mingyue Mountain, Ruijin, Poyang Lake National Wetland Park and Sanqing Mountain also have made efforts to boost tourism quality.

Jiangxi also advertised its tourism by developing tourist souvenirs. Jiangxi will produce tourist souvenirs with its tourism symbols. In September, Jiangxi will hold a souvenir exhibition and appraisal activity, in which all tourist souvenir manufacturers in Jiangxi will participate, and the most favored souvenirs will be selected.

Edited by Zhao Qian and Chris Clark