In 2012, total retail sales of consumer goods increased by 14.9% to RMB 256.45 billion. Geographically, RMB 213.325 billion was generated by the urban market, up 15.2% and RMB 43.125 billion by the rural market, up 13.0%. By industry, wholesale and retail industries realized sales of RMB 224.211 billion, up 14.7%, while the lodging and catering industries generated RMB 32.239 billion, up 15.8%.

In 2012, the retail sales of consumer goods of enterprises (units) above the designated size amounted to RMB 105.182 billion, up 17.9%. The retail sales of motor vehicles above the limited value reached RMB 29.413 billion, up 7.4%; that of petroleum and petroleum products totaled RMB 15.347 billion, up 30.1%; that of grain and oil, food, beverages , cigarettes and alcohols amounted to RMB 11.922 billion, up 17.4%; that of daily necessities added up to RMB 2.989 billion, up 16.4%; that of cosmetics totaled RMB 1.966 billion, up 22.1%; and that of gold, silver and jewelry was RMB 2.371 billion, up 12.1%.