By the time the Shanxi Brands China Tour concluded in the city of Hohhot, Inner Mongolia autonomous region, on July 24, the five-day event had seen 40 participating enterprises ending up with 1.72 million yuan ($0.28 million) worth of sales and signing 52.42 million yuan worth of contracts.

At the same time, the 7th China National Commodities Fair, running simultaneously, provided a great place for Shanxi companies to parade their products and brands, especially since more than 20 countries and regions were taking part, and the Shanxi delegation had the largest, most attractive display, boosting Shanxi's exposure in every way.

Edited by Zhou Yuanyuan and Roger Bradshaw