Chinese home appliance maker Hisense Group announced on Wednesday that it has become the first official partner of the FIFA Club World Cup 2025, building on its seven-year relationship with FIFA.

Speaking at the partnership launch, FIFA President Gianni Infantino said: "We are delighted to welcome Hisense as an official partner of the FIFA Club World Cup 2025. Hisense's commitment to innovation and technology aligns with our vision for this tournament, which will bring together the 32 best teams from around the world for an unforgettable celebration of our game that will revolutionize club football."

This partnership will offer fans unique ways to engage with the tournament, both on and off the pitch, while laying a technological and innovation-led foundation for the FIFA Club World Cup to flourish, he said.

Jia Shaoqian, chairman of Hisense Group, said the partnership aligns perfectly with the company's pursuit of the champion spirit and its latest corporate goal of "building a world-class enterprise and brand".

By partnering with the FIFA Club World Cup 2025, Hisense is advancing its sports marketing strategy and global expansion. It has been a global partner for two consecutive FIFA World Cups and three UEFA European Championships.

The new FIFA Club World Cup will unite the world's 32 top clubs every four years. The inaugural edition of the tournament will kick off on June 15, 2025, in the United States.

fanfeifei@chinadaily.com.cn