Mount Wudang adopts a new marketing strategy

( chinadaily.com.cn )

Updated: 2012-05-17

Since early 2012, the Mount Wudang special zone has received visits from many media groups. This is in addition to the traditional practice of promoting the brand in influential media including CCTV, China Tourism News, China Comment, Asia TV, and on planes and express trains.

The media groups paying visits to Mount Wudang include the Global Times, Hong Kong Ta Kung Pao, Hong Kong Asia TV, French aviation media, the representatives of the Singapore aviation media and travel agencies, German media, and the Changjiang Times. Meanwhile, delegates from 60 travel services from Shaanxi province, Beijing New World Travel, and travel agencies from Guangdong and Shenzhen inspected tourism lines in Mount Wudang.

The operation of the Paris-Wuhan scheduled flight travel line called, "Taiji China and Harmony Wudang in France", was promoted by French aviation media and Beijing New World Travel inspection groups. Singapore aviation media and travel agencies plan to promote the Wuhan-Mount Wudang-Shennongjia tourism line when the Singapore-Wuhan direct flight is opened. They hope to attract more overseas travelers to Mount Wudang.

To date, Mount Wudang special zone has set up an official portal for tourism. It promote the scenic area and exchange with people through microblogs, Baidu.com, Sina.com and Google each day. This was done through text, visual media, photo and line products. The website has achieved record high hits.