It may have the longest name for a hotel in the country, but this establishment is also set to elevate service standards in Kunming, as Guo Anfei and Li Yingqing report.

Wyndham Grand Plaza Royale Colorful Yunnan Kunming is quite a mouthful. A guest once jokingly declared that it should apply to be listed in the Guinness Book of World Records as the hotel with the longest name, laughs general manager Edward Fan.

"Our core competitiveness lies in the considerate service, such as takeaway breakfast and a light supper in the evening, shoe cleaning and the fitness center. We also offer seven types of pillows and choices of hard or soft beds," Fan says.

Fan says down pillows are placed in the rooms, but guests can also choose from buckwheat pillows, memory foam pillows, rose pillows, lavender pillows, neck guard pillows and so on.

There are also different mattresses to choose from, given that Chinese guests prefer hard beds, while foreign guests prefer softer mattresses.

Fan believes that successful marketing means having happy customers, who will actively spread the word.

For instance, for guests who have to leave hotel at dawn to catch early-morning flights, breakfast is packed for them and guests can choose from a menu that includes boiled eggs, bread, fruits and drinks.

Late-night check-ins after 11 pm are offered tea and supper.

Wyndham has set its own standards inside and outside the guest rooms.

The moment guests finish checking in, they are offered a cup of tea, with various infusions that change every day. If pu'er tea is served today, then chrysanthemum tea is on the menu tomorrow and longjing tea the day after.

"When the weather gets hotter, we will provide fruit juice, tea and other drinks, such as orange juice, grapefruit juice, apple juice, watermelon juice," Fan says, adding that the aim is to make guests feel at home.

Fan says there are quite a few guests who enjoy golf in Kunming. That is why the Wyndham offers a special golf takeaway meal pack with cookies, two bananas and a bottle of vitamin water to give the golfers the energy they need.

Wyndham is located in the business district of South Asian Customs Garden on Dianchi Road, in the south of Kunming. As the most expensive business hotel in Yunnan province, Wyndham is known for its modern facilities, simplicity and luxury.

Sales revenue in 2013 grew by about 40 percent compared to the same period in 2012.

There are altogether 374 rooms, including 136 double rooms, 136 standard rooms, 64 Hollywood rooms and eight suites. The hotel also has non-smoking guest rooms and special rooms set up for the disabled.

The hotel occupancy rate is around 70 percent, of which foreign visitors account for about 20 percent, mainly from Korea, Japan, American and Europe.

Fan says the Wyndham has more than 420 employees and the company holds a lunch for about 30 staff members each month so the general members can get to know everyone. There are also monthly, quarterly and annual excellence awards to motivate staff.

"Kunming is my favorite city in China. The climate is similar to Adelaide in Australia - neither hot in summer, nor cold in winter. I like the climate, the people and the comfortable environment," Fan says.

Yunnan is one of the provinces in China slated for tourism as its topography offers wonderful natural scenery. It also has a rich history and ethnic color and culture.

Contact the writers through guoanfei@chinadaily.com.cn

Hu Yongqi contributed to this story.

(China Daily USA 06/09/2014 page10)