日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

Chinadaily.com.cn sharing the Olympic spirit
OLYMPICS/ Spotlight


Tsingtao Beer raising a toast to the Olympics
By Zhao Ruixue (China Daily)
Updated: 2008-03-12 10:05

 

QINGDAO: As a sponsor of the 2008 Beijing Olympics, Tsingtao Beer is preparing to raise its glass in a toast to the entire world


Production line at Tsingtao Brewery Co Ltd. [China Daily]

"The Olympics provides a rare chance for Chinese brands to gain world appreciation and build the image of 'made in China'," said Jin Zhiguo, chairman of Tsingtao Brewery Co Ltd.

Tsingtao Brewery launched its Olympics branding strategy the moment it became a sponsor of the Games, including a pledge to supply high-quality products for the Games, publicizing its home city and namesake Qingdao and preparing to pass along the Olympics spirit after the world's biggest sporting event is over, Jin said.

"We will incorporate the spirit of the Olympics into our marketing strategy for Tsingtao beer," he noted. "We are confident that we can provide better service to the Olympics than any other international brand."

Tsingtao Beer, founded more than 100 years ago, has developed into a global brand with exports to more than 70 countries and regions. It is China's top brewery in sales, export revenue, brand value and market share.

It now has 50 breweries in 18 provinces or cities and 13 percent of the market in the world's most populous country.

To spread the Olympics spirit, the brewery collaborated with Hunan TV for a series about the Games launched in 2006.

The program attracted tens of thousands participants in six cities - Nanning, Fuzhou, Shenyang, Guangzhou, Changsha and Nanjing - and was one of the most influential Olympics-related events in the year.

In partnership with CCTV2, Tsingtao Brewery also organized a series to introduce China's most beautiful cities to the world. Broadcast by more than 120 media outlets, the program enhanced the image of Chinese cities globally.

Olympics caravans begun by the brewery in 2006 have to date visited more than 180 cities across the nation to further enhance enthusiasm for the Games.

The company has popularized the sporting spirit as a sponsor of other international events such as the China Tennis Open and the 2006 Winter Olympic Games in Torino, Italy.

In addition to building the image of its beer, the company also values pursuit of continuing innovation of its corporate structure, operations and technology, Jin said.

Tsingtao Brewery has invested more than 60 million yuan to implement environmentally responsible technology and ways to reduce energy consumption - and is now at the forefront of the domestic brewing industry.

Comments of the article(total ) Print This Article E-mail
PHOTO GALLERY
PHOTO COUNTDOWN
MOST VIEWED
OLYMPIAN DATABASE
主站蜘蛛池模板: 狠狠干综合 | 少妇特黄a一区二区三区 | 超碰免费公开 | 婷婷综合av| 亚洲欧洲免费视频 | 免费成人深夜夜行网站 | 亚洲欧美综合在线观看 | 美女天堂网 | 一区二区在线观看视频 | 成人视屏在线观看 | 24小时日本在线www免费的 | 日韩毛片在线观看 | 91麻豆成人精品国产 | 日韩首页 | 国产午夜一区二区 | 一级片免费观看视频 | av久草| 日本高清视频www | 青青草视频在线看 | 超碰在线观看免费版 | 五月婷婷在线播放 | 天天综合网在线 | 国产精品中文字幕在线观看 | 日韩欧美一 | 亚洲在线观看免费 | 日本午夜在线 | 日韩美女网站 | a黄色一级片 | 91成人精品一区在线播放 | 亚洲天堂中文字幕 | 国产欧美日韩一区二区三区 | 欧美在线网址 | 亚洲乱码一区二区 | 午夜视频在线观看网站 | 男人天堂视频网 | 黄特一级姓交大片 | 亚洲精品国产精品国自产网站 | 中国免费黄色 | 狠狠干男人的天堂 | 久久国产精品影视 | 激情视频一区 |