Mega (UK)
I think the fact that ALS has got so many donations is great. While it's not actually the challenge that gets them the money, it's raised awareness of this debilitating disease. All in all, this viral campaign has been a huge success for the ALS community. The ice bucket callenge has also shown how marketing has really changed.
|
|
|
Zhou Hongyi, founder of anti-virus software company Qihoo 360, takes part in the "Ice Bucket Challenge" in Beijing on Monday. The challenge, in which participants are dared to have a bucket of iced water poured over their heads, is aimed at raising money for patients with ALS, a neurodegenerative disorder that is often referred to as Lou Gehrig's disease. [Photo by Yan Tong/for China Daily] |
 |
 |
| Should a husband give his whole salary to his wife? | How are laowais treated in China? |
The original piece: http://bbs.chinadaily.com.cn/thread-1077371-1-1.html
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263 Registration Number: 130349 
