A volunteer helps raise funds for the educational NGO Dandelion Roadmap by selling pictures of children assisted by the group, during the 5th China Beijing International Cultural & Creative Industry Expo (ICCIE) at China International Exhibition Center in Beijing, Nov 19, 2010. The three-year-old NGO mainly helps children in poverty-stricken regions. [Photo/chinadaily.com.cn]

Sun Liang (R) explains the recycled notebooks for a visitor during the 5th China Beijing International Cultural & Creative Industry Expo (ICCIE) at China International Exhibition Center in Beijing, Nov 19, 2010. The notebooks are all made of used paper, said Sun, a consultant at Tiantianjie Recycling. [Photo/chinadaily.com.cn]