Dongcheng Special

Beijing hosts 1st international brand festival

By Lu Wei (China Daily)
Updated: 2010-09-13 08:37

The first Wangfujing international brand festival opened in Beijing yesterday.

The three-day event features forums, promotion conferences and exhibitions. Participants include senior officials from the Ministry of Commerce and Beijing municipality, as well as multinational corporation executives.

A brand development and world city forum will be held this morning. Discussions will center on the role of globally recognized brands in the construction of international cities.

At an afternoon forum, business leaders are expected to reach a consensus on top-level commercial street brand development.

Delegates from the United Kingdom, Japan, Germany, Canada, Singapore, France, the United States and Russia will discuss related issues with domestic representatives and experts.

A promotion conference set for tomorrow morning will introduce businesses to Beijing's commercial investment environment and key industries and policies.

Manufacturers and dealers of more than 200 well-known foreign brands will attend.

Officials hope festival participants can find time to visit Beijing's historical sites, as well as study the city's cultural heritage and tourism projects.

A brand culture exhibition will take place on Wangfujing Street thru Sunday.

The festival is sponsored by the Beijing Commission of Commerce, Foreign Affairs Office of Beijing, Beijing Bureau of Culture, Beijing Investment Promotion Bureau, Beijing Branch of China Council for the Promotion of International Trade and the Dongcheng district government in Beijing.

(China Daily 09/13/2010 page24)