Multiple cultures During planning and implementation of the renovation, the local government decided to make the area a showcase of not only local life, commerce and culture, but also for brands and cultures from the rest of the world.

 

To restore the street in the style of the 1920s and 1930s, yet maintain the architectural characteristics of old Beijing, local officials invited 16 experts to make suggestions on how to best protect the relics, hutongs and time-honored businesses.

 

The authorities also gave their support to modern domestic brands such as Li Ning and Honggu.

 

International fashion and sportswear outlets along the street include Zara, H&M, Uniqlo, New Balance and Nike.

 

With the Qianmen Street at the center, the area now has theme areas for folk opera, a street with time-honored brands, a Taiwan cultural and commercial area and a fashionable entertainment zone.

 

A number of multicultural activities including lantern shows, parades and international tourism festivals have recently been held in the area.

 

The district government envisions the future Qianmen Street will be an urban business complex combining residences, eating, sightseeing, shopping, entertainment and services.

 

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