VANCL is founded by Chen Nian, the original founder of Joyo.com and operated by Beijing Vancl Technology Co Ltd.

VANCL's products are mainly designed by famed designers in Europe and America and made from selected fine fabrics to tailor to Asian customers. Customers are able to enjoy high-quality services at a relative low price. VANCL promotes its ideas of simplicity, relaxation and environmental friendliness.

In October 2007, VANCL established an online sales channel – vancl.com – under its own brand. Now it has become the number 1 internet apparel brand in China. According to the latest iResearch report, the company ranks among the top four in income size in China's online B2C area.

Reputed as an e-commerce innovation, VANCL is also seen as a leader by traditional garment industry for its outstanding achievements. In May 2009, it was recognized as a national high-tech enterprise.

Secrets behind VANCL's rapid rise in popularity are:

1. Leading technology: Internet-based integration of advanced Chinese apparel industry. ?

2. Customer experience orientation and cost-effectiveness.

3. Compliance of brand culture with the online fashion trend.

4. Tacit cooperation of the operating team with market sensitivity and an outstanding executive force.

VANCL's six product categories include men's, women's and children's clothing, shoes, accessories and household articles. It has become internet user's first choice when buying clothes.

This fast growing business acquired three investments in its tenth month of operation from the IDGVC, Ceyuan Ventures, SAIF Partners, and Qiming Venture Partners.