There are many trendy entrepreneurial products at the festival. [Photo by Lin Yuyang for chinadaily.com.cn]

The 31st China International Advertising Festival (CIAF) took place at the Xiamen International Conference and Exhibition Center from Nov 28 to 30. The festival showcased the advertising industry in its many forms, bringing together brands, outstanding works, and emerging technologies from around the world. 

It serves not only as a crucial platform for displaying achievements in the industry, but also for promoting the close integration of the advertising industry with other sectors.

This year's festival features seven major exhibitions, covering a wide range of areas such as advertising creativity, brand display, cross-industry cooperation, and health marketing, showcasing the diversity and innovation of the advertising industry.

The World's Excellent Advertising Works Exhibition brought together top advertising works from around the globe, serving as a major highlight. It not only showcased the latest achievements in the advertising industry but also provided an opportunity for domestic advertising creative professionals to learn and draw inspiration.

This year's Chinese Good Products Carnival displayed high-quality domestic products, while also including a brand showcase area and an entrepreneur exchange platform, offering a space for brand display and networking opportunities for businesses.

The CIAF was relocated to Xiamen in 2020, where it has been held every year since, aiming to become a new signature exhibition for the city.

 Professors from Xiamen University participate in the unveiling of a new advertising education book. [Photo by Lin Yuyang for chinadaily.com.cn]