A snowboarder rushes through the air at the Air & Style Beijing Event on Dec 6, 2014. [Photo provided to chinadaily.com.cn]

Disappointing the Chinese audience at the Air & Style Beijing Event 2014, Liu was eliminated on the first round scoring only 58.3 points, the second lowest of 24 contesters.

Despite their different backgrounds, a common element does exist among the top riders - the deep love for the sport.

The important thing is having fun with friends, said Emil Ulsletten after winning the championship.

Similarly, Sandbech attributes his success to his persistence and the deep love for the sport.

"I just love snowboarding and I snowboard almost every day whenever I can. You can't be good if you don't enjoy snowboarding," said the 21-year-old rider.

The snow skiing event has become part of Liu Wei's life. "I spend almost 200 days snow skiing a year," said Liu.

"It is undeniable that a professional rider is comparatively well-off with sponsorships, but first of all you have to love this sport. If you really love it, you may not care much about other things."

To ignite people's interest in snow skiing, hosting high-level international events is widely believed to be key. That is also the main goal of the Air & Style Beijing Event which first came to Beijing in 2010.

"This event is aimed at drawing more young people to take part in this sport and only in this way can snowboarding develop," added Hourment, one of the founders of the Air & Style events.

Actually, change is happening as Sebastien Toutant, who has taken part in this event five times, feels that the crowd coming to watch it is getting bigger and bigger. "They are pretty insane and I feel more and more at home here."

That is why Beijing needs the 2022 Olympic Games, according to Liu Wei. "I am very happy to see snow skiing is getting more and more attention in China." Liu is also very optimistic that Beijing can win the bid to host the 2022 Olympic Games..

Such a big event will bring a lot of worldwide top snowboarders to China and provide a feast for snowboarding lovers in China, said Liu who added that the Olympics will definitely give snow skiing a boost in China.