He has made no secret of his determination to improve the sport's image, which has been tarnished by scandals and poor administration.

President Xi Jinping (R) meets with Britain's Prince William at the Great Hall of the People in Beijing, March 2, 2015. [Photo/Agencies]

March 2, 2015

President Xi Jinping and Prince William, both avid soccer fans, discussed sports exchanges between China and Britain, highlighting the cooperation in soccer during their meeting in Beijing as the Duke of Cambridge paid his first official visit to China.

Xi said China had cooperated with Britain in football in different ways, including a cooperation deal signed in 2013 between the Chinese Super League and EPL, and would like to learn the game from world top teams including England.

Prince William asked about Xi's interest in football and said he hoped to see more Chinese play in the English Premier League (EPL).

Xi added that he expected William to continue to promote sports exchange and cooperation between the two countries.

Chinese first landed on EPL in 2002 when Sun Jihai joined Manchester City and Li Tie, now a Chinese national team coach, made it to Everton. They were followed by Dong Fangzhuo and Zheng Zhi, current China captain.

Xi Jinping prepares to kick a Gaelic football as he visits the headquarters of the Gaelic Athletic Association (GAA) at the Croke Park Stadium in Dublin, Ireland, Feb 19, 2012. [Photo/Xinhua]

Feb 27, 2015

A meeting of China's Leading Group for Overall Reform, headed by President Xi Jinping, approved a reform plan to boost every area of the sport from playgrounds to stadiums and said institutional flaws hindering the game's development must be tackled.

Entitled "The overall plan for the reform of Chinese soccer," the project calls for increased public involvement and diversified training, including campus soccer and professional clubs, to develop young players and hone their skills.

It also highlights the need for an innovative approach, combining the state-run system with market forces.