Lacoste and the?Shanghai Rolex Masters?announced that the prestigious French sports and fashion brand will be the official and exclusive partner at Asia’s only ATP Masters 1000 tournament and will clothe all officials of the tournament and lines-people at Qi Zhong Tennis Stadium on Thursday, October 7,2017.

Starting with the 2017 edition,?Lacoste will also be visible on the courts with banners. This five-year partnership also includes two sales areas at the tournament venue.

"We are proud to be one of the official partners of the Shanghai Rolex Masters. This tournament perfectly matches with the DNA of?Lacoste brand and its global strategy in Asia. This partnership will contribute to develop and strengthen the presence of our brand in this region and especially in China, one of our main markets." Thierry Guibert, President of?Lacoste Group, said.

Tournament Director Michael Luevano said: “We are very pleased to welcome Lacoste on board. It is a brand that is synonymous with world tennis with its style and history. The Shanghai Rolex Masters looks forward to a tremendous partnership with such a global brand.”

With a unique heritage in the world of sport, based on its origins and that of its founder: renowned tennis champion René Lacoste, the French brand is an active partner in tennis and golf.?Lacoste values of integrity, performance and elegance are today embodied by players and ambassadors such as Novak Djokovic, Dominika Cibulkova, Roberto Bautista-Agut, Alizé Cornet, Gustavo Kuerten, Mats Wilander and Guy Forget.

Based on its authentic sports roots,?Lacoste is represented today by over a hundred tennis and golf champions from more than 20 different nationalities and strengthens its heritage in tennis through world renowned events such as Roland Garros, the Miami Open and the ATP Finals.

About LACOSTE

For Lacoste, Life is a Beautiful Sport!

Since the very first polo was created in 1933,?Lacoste relies on its authentic sportive roots to spring optimism and elegance on the world thanks to a unique and original lifestyle for women, men and children.

With a vision to be the leading player in the premium casual wear market, the Crocodile brand is today present in 120 countries through a selective distribution network. Two?Lacoste items are sold every second in the world.

As an international group gathering 10,000 women and men,?Lacoste offers a complete range of products: apparel, leather goods, fragrances, footwear, eyewear, home wear, watches and underwear, all of them being elaborated in the most qualitative, responsible and ethical way. In 2016, the brand garnered a turnover of more than 2 billion euros.