In recent years, China has witnessed an increase in the number of ski resorts, drawing more people to take up the winter sport. [Photo provided to China Daily]

Opened in December, the Fulong Four Seasons Town in Chongli consists of a 750,000-square-meter ski venue, hotel clusters, hot springs and a commercial street.

According to Fan Xiaogang, assistant president of Fulong Holdings Ltd, the traveling habits of Chinese tourists is shifting from traditional sightseeing to vacation and leisure. Most tourists travel with their families. For those from big cities, they like to visit places that have easy access, natural landscapes or a unique culture.

"We're making ski resorts that provide a diversified experience such as sports, music and culture so that all family members can enjoy themselves. Our target customers are families and we pay a great deal of attention to children. Children can enjoy many colorful activities besides skiing," he says.

Fulong Holdings recently signed strategic agreements during the recent Beijing expo and announced that the town will be home to China's first Bricklive Center. Especially for Lego fans, the center will help teach children through entertainment and cultivate their creativity.

It will also work with Milan's Kids Design Week to establish an exhibition area to showcase global artworks and strengthen interactions between parents and children.

Contact the writer at xulin@chinadaily.com.cn