Journey to the source
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In the Silk Culture Museum, visitors can learn about the history of the Silk Road and follow the process of manufacturing silk from raising silkworms. They can even learn how to weave silk.
"Silk is a classic symbol of China, and the public should know more about it. Opening our facilities to visitors is not only part of our corporate responsibility, but also, it can enhance our brand influence in the industry," High Fashion Silk's deputy general manager Kou Yongqi says.
The zone attracts more than 500,000 visitors a year. A substantial number are government delegations, such as tourism bureau officials and corporate delegations, hoping to learn from High Fashion's experience.
"Many tourists buy our silk products after the visit," Kou says.
"Their word-of-mouth also promotes our image."
Beijinger Wang Ying visited the area recently and was impressed.
"It's a great tour experience," the 27-year-old says.
"The industrial park is well-equipped and demonstrates a complete silk industry chain. I love their beautiful silk scarves very much."
Kou says he hopes the government will introduce policies to support industrial tourism providers, such as tax breaks.
"Industrial tourism is very promising. Pure sightseeing tours can't satisfy today's tourists, who are curious about how to produce such products," Kou says.
"In the meantime, we can promote our corporate culture and help visitors know more about the industry."
Contact the writers at belletaylor@chinadaily.com.cn and xulin@chinadaily.com.cn
