Participants at a campaign calling for civilized travel. [Photo provided to China Daily]

Sponsored by the National Tourism Administration, the effort aims to encourage more tourists to exhibit civilized behavior during their travels.

Roughly 10,000 tourists gathered at nine tourist attractions during the campaign's launching ceremony.

Every tourist's action and word represents their country's image and civilization development, says Xu Zhijun, deputy secretary general of the Beijing government.

"Tourists shouldn't forget their behavior when enjoy themselves and happiness," Xu adds.

Chinese tourists paid 120 million visits abroad in 2015, the National Tourism Administration reports. Bad behavior by some Chinese travelers has been frequently made news headlines.

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