Officials gathered for Kew Green Hotels launch ceremony. [Photo provided to chinadaily.com.cn]

HK CTS Hotels Co., Ltd launched its British-style new hotel brand, Kew Green Hotels, in Beijing on Tuesday.

Kew Green Hotels aims to establish an unprecedented British-style hotel brand with affordable luxury experiences. Taking advantage of brand influence and the tourism resources of HK CTS Hotels, Kew Green Hotels expects to win the Chinese market with steady expansion.

Backed by the China National Travel Service Group Corp (formerly CTS Group), China’s largest tourism organization, HK CTS Hotels purchased the entire issued share capital of Kew Green Hotels (UK) to be the sole shareholder in 2015. It was the company’s first step to enter the UK hotel market.

This year, combined management strength of Kew Green Hotels (UK) with Chinese market circumstances, HK CTS Hotels enriches its brand map by launching Kew Green Hotels. The company now owns four brands, including Grand Metropark Hotels, Metropark Hotels, Traveler Inn and Kew Green Hotels. Holdings include almost 140 hotels and approximately 30,000 rooms in 30 cities in the UK, 40 cities in China, and one in Africa.

Kew Green Hotels aims to create a hotel brand with a British feel, positioned at the entry luxe level with personalized high-quality accommodations. Through cooperation with leading world designers, Kew Green Hotels combines a first-class quality hotel with cutting-edge fashion trends to introduce international art and style. Guests’ travel experience does not stop at Kew Green Hotels; they will have the chance to see glamorous visual art and obtain an affordable luxury experience to enjoy a lifestyle infused with culture, art and individuality.