[Photo Provided to China Daily]

At the Beijing road show, Kaili also signed 24 deals covering real estate, internet technology, traditional Chinese medicine and folk art and culture, with a total investment of 21.1 billion yuan. ($3.1 billion).

To spice up travelers' experience, there have been various shows and events.

The international 100-km race around the Leigong Mountain and the Chinese music instrument contests have been hits among travelers, according to Li Mengqun, deputy director of the Kaili tourism authority.

The grand Silver Show is a visual feast. It tells the life and the love story of the Miao and Dong boys and girls. The show features traditional Miao and Dong dances and songs with 3-D and other dazzling effects.

Those activities have helped Kaili to pack in 30 million visitors in 2016, up 35.38 percent over the previous year, according to the tourism authority.

Tourism income surged 42.3 percent to 28.6 billion yuan.

Improved transportation has also helped tourists get to Kaili easier.

It now takes three hours by air from Beijing to the city and roughly 10 hours by high-speed rail.

Local authority is planning to integrate health preservation, expedition and sport elements in future. The goal is to achieve a 15 percent growth annually during 2017-2020 period, and ultimately draw in 45.3 million visits, according to Li.