日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文

Luxury material championed in fields beyond fashion

( China Daily ) Updated: 2015-08-29 09:27:04

Luxury material championed in fields beyond fashion

An Alcantara concept store featuring the Metamorphosis Collection. [Photo provided to China Daily]

Milan has long been synonymous with all forms of innovation, technology and design. One company that embodies the spirit of all these qualities is Alcantara S.p.A., the Milan-based luxury material manufacturer.

The appearance and feel of Alcantara material closely resembles suede and it is often incorrectly identified as such. Alcantara is actually the proprietary trade name of an innovative composite material developed in the early 1970s by Miyoshi Okamoto, a scientist working for the Japanese chemical giant Toray Industries, which owns the company in partnership with Mitsui.

Alcantara has a number of advantages over its suede and leather cousins, namely it is durable despite being lightweight, stain resistant and can be more easily molded to fit any shape. Add to this, certain versions are flame retardant and it's a natural fit for the automotive industry.

The company has always shied away from being over reliant on the pure functionality of its material. It is credited as being one of the pioneers in bringing a design and fashion mentality to car manufacturers and as a result has built partnerships with a formidable portfolio of automobile brands including Ferrari, Lamborghini and Maserati. If you have ever had the good fortune to drive or sit in a luxury car, the chances are you were surrounded by Alcantara upholstery.

The automotive sector accounts for about 70 percent of the company's turnover, but Alcantara's versatility has enabled CEO Andrea Boragno to develop products and applications across a wide variety of high-end, design-led fields ranging from interior design and home decor in association with Lignet Roset, to collaborations with consumer electronics leaders such as Leica and Sennheiser. Since December 2013, a line of high-tech Alcantara accessories have been on sale in Apple stores in the United States.

"We have always stressed the fact that our strategy as a company is to push the boundaries of this material as far as it can go," said Boragno. "I believe that one of my tasks when I took over as CEO was to take a fresh look at the potential uses of Alcantara with a view to make design and innovation an essential part of the company's DNA. It is a material that lends itself exceptionally well to customization and personalization, so we have invested heavily in research and development to demonstrate its virtually infinite capabilities. As a result we are now involved in a wide array of new fields.

"Our brand now has a very strong global identity and it is my belief that one of our key competitive advantages comes from the fact that we have developed and maintained very close ties with the leading talents from the world of design. Creativity is essential in helping us to position ourselves in a unique way. It allows us to instill a sense of emotion and beauty in what we do that allows us to stay ahead of the market."

Previous Page 1 2 3 4 Next Page

Editor's Picks
Hot words

Most Popular
...
主站蜘蛛池模板: 91精品国产91久久久久久黑人 | 超碰操| 三级国产视频 | 蜜臀久久精品久久久久 | 花房姑娘第四季在线观看免费 | 视频在线观看一区 | 天天操夜夜夜 | 天天拍夜夜拍 | 午夜免费av | www日本在线 | 免费日韩av| 爱爱亚洲 | 亚洲综合一二三 | 国产精品人成在线观看免费 | 天天草天天草 | 久久99精品久久久 | 欧美第1页| 欧美一级片在线看 | 国产区在线视频 | 超碰在线综合 | 国产精品久久久久久在线观看 | 亚洲第一男人天堂 | 精品久久久久久久久久久国产字幕 | 国产网友自拍 | 日韩欧美激情在线 | 一级中国毛片 | 丁香六月色婷婷 | 天堂在线一区二区 | 99re只有精品 | 老司机黄色影院 | 欧美一区二区三区不卡 | 久久九九精品 | 久久综合国产 | 欧美亚洲国产精品 | 国产高清一级片 | 亚洲久久在线 | 中文字幕在线免费观看 | 日本精品视频一区二区 | 国产黄色片在线免费观看 | 亚洲看片网站 | 久久久性视频 |