Chinese Aviation Museum in Changping district, Beijing is Asia's largest museum showing aircrafts relics. [Photo by Zhang Quanyao/For China Daily]

For the last 14 years, a Beijing company has been offering a ticket package that allows people to visit 110 museums in Beijing for free or with a 50 percent discount. Yang Yang reports.

China has more than 4,500 museums, State-owned and private ones. And visiting exhibitions there is common for many Chinese. But 50-year-old Cao Wei says that many do not have fun during their visits.

Recalling a scene at the Geological Museum in Beijing he tells of a couple and their son, aged 7 or 8. He says that there were many beautiful displays there, but the son, after taking a hasty look at some ran away.

The mother wanted to teach the child about the exhibits, so she started reading the material on displays to him after bringing him back. But the boy fled again.

"The museum is not a place for you to merely learn and accumulate knowledge. It is a place where you can explore the world from different perspectives," he says.

For the last 14 years, Cao, the founder of the Borui Zhongtian Culture Development Co, has been offering a ticket package that allows people to visit 110 museums in Beijing for free or with a 50 percent discount.

Very few people can visit all 110 museums in Beijing, but the more important thing for Cao is for them to really enjoy their visits.